Mehr als nur eine Bodenfolie – Was AsphaltWalk® besonders macht

Outdoor floor communication is one of the most demanding applications in visual advertising.

Weather conditions, heavy wear, dirt, temperature fluctuations, and constant traffic place extremely high demands on the material.

That is exactly what AsphaltWalk® was developed for – reliable performance where conventional materials reach their limits.

Here are the key features that set AsphaltWalk® apart from traditional floor graphics:

Exceptional Material Thickness for Maximum Durability

One of the key advantages of AsphaltWalk® is its specially engineered material thickness.

Its robust construction provides outstanding resistance to abrasion, heavy usage, and even vehicle traffic. While conventional floor graphics often wear out quickly, AsphaltWalk® remains durable and visually impressive even under demanding outdoor conditions.

Benefits include:

• Longer campaign lifespan
• Consistent visual impact
• Reduced replacement frequency and lower follow-up costs
• Greater reliability in high-traffic areas

The material was specifically developed for short- to medium-term outdoor applications and stands out due to its exceptional durability in everyday use.

Outstanding Dimensional Stability

Outdoor surfaces are rarely perfect.

Heat, cold, moisture, and mechanical stress can quickly deform low-quality materials. AsphaltWalk® offers excellent dimensional stability, ensuring:

• Clean edges
• Precise graphics
• A professional appearance throughout the entire campaign duration

Especially for large-scale campaigns, branding projects, or wayfinding systems, this stability is a major advantage.

Universal Outdoor Applications

AsphaltWalk® was developed for real outdoor conditions – not just smooth standard surfaces.

The material adheres reliably to:

• Asphalt
• Concrete
• Cobblestone
• Brick
• Untreated stone

This makes it ideal for:

• Pedestrian zones
• Events and festivals
• Bus, tram, and metro stations
• Museums
• Retail and sales areas
• Parking areas and access roads
• Motorsport events
• Signage and wayfinding systems

Its versatile application possibilities open up entirely new ways of visual communication directly on the ground.